Kerala Ritual Ayurveda
Handcraftedrituals ofradiance.
100% natural, handcrafted Kerala thailams — slow-made in small batches and carried from our shores to the world. Pure by nature, premium by intention.
Most Loved
The Bestsellers
The rituals our circle reaches for first.
The Full Collection
Fifteen rituals, one ceremony
The complete AYURÉ launch — classical Kerala formulations across face, hair, body and oral care.
Face · 30ml
Kumkumadi Elixir
Traditional Kumkumadi Tailam
Saffron facial oil for luminous, even-toned skin.
Face · 50g
Kumkumadi Crème
Traditional Kumkumadi Cream
Luxury kumkumadi glow crème for daily radiance.
Face · 50g
Haridrā Glow Crème
Traditional Turmeric Cream
Turmeric crème for a clear, golden glow.
Face · 125g
Vedic Radiance Ubtan
Traditional Vedic Face Pack
A hand-polished radiance ritual — with a jar of raw honey.
Hair · 200ml
Bhringraj Hair Elixir
Traditional Bhringraj Hair Oil
Strengthens roots, nourishes the scalp.
Hair · 200ml
Neela Hair Elixir
Neelabringadi Hair Oil
Reduces premature greying, builds vitality.
Hair · 200ml
Scalp Purity Elixir
Dhurdhurapathradi Kera Thailam
Calms the scalp and reduces flakes.
Body · 200ml
Narayana Relief Oil
Maha Narayana Thailam
Joint comfort & tired muscles — with a complimentary herbal potli.
Body · 200ml
AYURÉ Vitalé
Traditional Karpooradi Thailam
Cooling comfort that relaxes & refreshes.
Gift Sets & Rituals
Curated to give & to keep
Hover any hamper to unbox it — contents, savings and all.
The Signature Gift
- Kumkumadi Elixir 30ml
- Vedic Radiance Ubtan
- Kumkumadi Crème
- Illuminance Body Élixir
Glow Face Ritual
- Vedic Radiance Ubtan
- Haridrā Glow Crème
- Rakta Chandan Crème
- Kumkumadi Crème
Festive Ritual Hamper
- Restore Élixir
- Rakta Chandan Crème
- Bhringraj Hair Elixir
- Danta Shuddhi
Hair Vitality Trio
- Scalp Purity Elixir
- Bhringraj Hair Elixir
- Neela Hair Elixir
Body Recovery Ritual
- Narayana Relief Oil + potli
- Restore Élixir
- AYURÉ Vitalé
Everyday Glow Body
- Silk Body Élixir
- Illuminance Body Élixir
- Detox Body Élixir
Shop by Wellness Concern
Begin with your need
Glow & Radiance
Kumkumadi and turmeric rituals for lit-from-within skin.
Pigmentation & Even Tone
Nalpamaradi and chandan to clarify and balance.
Anti-Ageing
Saffron-rich thailams that firm, plump and renew.
Oral Wellness
Danta Shuddhi for strong teeth and fresh breath.
Hair Vitality
Bhringraj rituals to nourish roots and lengths.
Calm & Recovery
Murivenna and Maha Narayana for body & ease.
The Hero · Traditional Kumkumadi Tailam
Kumkumadi Elixir
The legendary saffron-infused thailam of Ayurvedic royalty — saffron, sandalwood and a dozen botanicals slow-pressed to a single drop of luminosity. Massaged in nightly, it returns clarity, evenness and an unmistakable glow.
Handmade & Traditional
How every batch is made
No industrial mass production. Naturally sourced, slow-crafted, and free from harmful chemicals — the way Kerala's vaidyas intended.
Sourced Naturally
Herbs, saffron and oils gathered from trusted Kerala growers — nothing synthetic.
Slow-Cooked Thailams
Oils simmered with herbs over days, following classical Ayurvedic texts.
Small-Batch Crafted
Prepared by hand in limited batches to protect potency and purity.
Sealed in Maroon & Gold
Hand-finished, quality-checked and packed in our signature ritual livery.
From Kerala, with ritual
Inside Our Ayurvedic Factory
Experience the purity, tradition, and craftsmanship behind every product. Our factory follows authentic Ayurvedic preparation practices with attention to quality, hygiene, and natural ingredients.
- Classical preparation, by hand and by text
- Hygiene-first, small-batch crafting
- Natural ingredients, traceable to source
The Loyalty Ecosystem
Earn with every ritual
AYURÉ Coins reward you for staying on your wellness journey — load, earn and redeem across every purchase.
Subscribe & Repeat
Wellness, on a rhythm
Build a lasting ritual with subscriptions delivered to your door — pause, swap or cancel anytime. Predictable wellness, never a missed routine.
Corporate & Personal Gifting
The art of giving well
Luxury wellness hampers for weddings, festivals, couples and corporate gifting — personalised, beautifully wrapped, and shipped with care across India and beyond.
A Wellness Ecosystem
More than products — guidance
Included with Wellness Bundles
Online Ayurvedic Consultation
Purchase an eligible wellness bundle and unlock a one-to-one online session — lifestyle checks, routine guidance, and the right AYURÉ rituals for your goals.
Book a SessionFor wellness guidance & product suitability — not medical diagnosis.
Instant Support
Meet the AYURÉ AI Assistant
A warm, human-friendly guide that answers Ayurveda questions, explains ingredients, recommends products and helps with orders — any time of day.
Ask the AssistantProduct help, usage guidance & gentle Ayurveda education.
Customer Rituals
Loved & reviewed
"The first classical thailam that actually feels luxurious. My skin looks lit from within."
"Packaging worthy of a gift, results worthy of the price. The Kumkumadi is unreal."
"Switched my whole shelf to AYURÉ. Pure, honest, and beautifully made."
Collaborate
Create with AYURÉ
Creators, press and partners — join us in telling the story of Kerala's rituals to the world.
Join the inner circle
First access to launches, ritual guides and quiet offers. No noise — only gold.
From Kerala to the World
Nature's purest rituals,
delivered worldwide
Every drop is 100% natural — grown in Kerala's monsoon-fed hills, slow-crafted by hand, then carried to doorsteps across the globe. No mass production. No compromise. Only the ritual, in its truest form.
Kerala, India